December 2009
8 posts
“In 2010, smartphone penetration should rise to at least 25 percent (from 17...”
Holiday sms campaigns
Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.
Retailers such as Walmart, Sears, PacSun, Claire’s and Auntie Anne’s Pretzels, as well as brands such as Butterball Turkey, are using SMS as an integral part of their holiday marketing strategy. Brands can offer mobile coupons and ask consumers to double-opt-in for future...
Growth of mobile commerce in 2010
Mobile commerce is how retailers and sellers of content, products and services use the mobile medium to acquire and retain customers by encouraging transactions on mobile phones, as well as by driving traffic to retail stores, catalogs, the wired Web or other channels.
“We anticipate mcommerce will grow in 2010 driven by a couple of factors,” said Jamie Wells, director of global trade marketing...
TNT uses QR Code
The Dutch mail company TNT offers a new service to their customers. Direct-mail customers can include a QR code on their direct mails. Receivers of the direct mail can scan this code using their mobile phone and are redirected to the a website or video.
TNT focust op brede ondersteuning van webshops from Redactie Emerce on Vimeo.
Mobile advertising in 2020
Ogilvy, one of the largest interactive marketing agency’s worldwide has published a paper with a forecast of mobile advertising in 2020.
Mobile advertising in 2020 will be mobile directed advertising which is selected and chosen by the individuals themselves. Individuals and not consumers; consumers remain a group or type of person which conforms to a pre-defined segment by the brands....
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WatchToday the website of Heyello was launched at www.heyello.nl. The application was submitted to the appstore of Apple. We are waiting for approval..
The price for every postcard send using the application will be only 1,59 euro!