ComScore has revelead the Digital Year in review edition 2010 this week. This online reading shows the most importance online trends of 2010. It is interesting to see that the time spend on Facebook became more than the time spend on sites of Google. There are more women among the 153 billion unique visitors of Facebook in 2010. Also the decline of webbased e-mail usage is a notable development. Younger consumers start using social network sites instead of e-mail.

Nevertheless, in our business the developments in mobile are the most interesting. As comScore states: “2010 was a year of undeniable progress in the mobile arena”. In the US 47% of the mobile subscribers were connected to the internet and 36,4 percent of the US subscribers used their mobile browser. The smartphone market grew to a share of 27% of all US mobile subscribers. The leading manufacturer in the U.S.A. stayed RIM (the developer of Blackberry), closely followed by Google and Apple. Especially interesting is the progress of Google’s OS Android. They gained 23,5 percentage points of market share in the last year (!).

The conclusion of comScore gives some insight in the future of retailing:

“As an advertising medium, the online channel also continues to be an important driver of offline buying, so marketers in all industries must not only have an online presence but understand how it drives both online and in-store purchase behavior” (comScore, 2011)

“One can expect to see continued growth in the use of mobile devices to obtain real-time price and product information in support of an intended in-store buying decision and the likelihood that information in support of an intended in-store buying decision and the likelihood that the information obtained will drive some of that buying activity to actually occur online” (comScore, 2011).

This clearly gives an overview of the development currently being researched by Bizzsms. Soon the findings of this research will be posted to this blog.

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review