2D Barcodes & Fashion
Fashion designer Norma Kamali used 2D bar codes for her boutique at the New York fashion week to create a more interactive experience. To barcodes in her flagship store linked to videos about the items and give attendees the change to win prizes.
“The strategy was to integrate technology, fashion and retail to create an action,” said Norma Kamali, the New York-based designer.
The application of Scanlife was used for scanning the codes. I wonder why they did not use QR code?
