<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>BizzSms is a mobile marketing agency based in The Netherlands. This blog contains the latest findings on mobile marketing, online marketing, sms marketing and sms gateways. This blog is moderated by Eelco van de Wiel.</description><title>BizzSms</title><generator>Tumblr (3.0; @bizzsms)</generator><link>http://blog.bizzsms.com/</link><item><title>Resporter Social Media Platform</title><description>&lt;p&gt;&lt;img align="left" src="http://media.tumblr.com/tumblr_m4sweoFgV21qanfnr.jpg"/&gt;&lt;/p&gt;


&lt;p&gt;&lt;br/&gt;Currently we are developing Resporter. Resporter is a new social media platform for football players playing at an amateur level. The Resporter platform has an online website and a mobile app.&lt;/p&gt;
&lt;p&gt;Players and fans can post comments and pictures during the match. Also actions like yellow cards and goals can be added during the match. Members of Resporter can follow teams, clubs, players and competitions to stay up to date about everything that is going on around the football fields.&lt;/p&gt;
&lt;p&gt;Resporter connects to Twitter and Facebook to make an easy integration possible and to keep Twitter and Facebook friends up-to-date. Whenever a player scores a goal, the goal is already mentioned on the players Facebook before the players leaves the football field. &lt;/p&gt;
&lt;p&gt;Resporter is currently focusing on the 1 million amateur football players in the Netherlands, but aims at expanding to other sports and/or countries within a short time span. &lt;/p&gt;</description><link>http://blog.bizzsms.com/post/24014139081</link><guid>http://blog.bizzsms.com/post/24014139081</guid><pubDate>Tue, 29 May 2012 16:32:20 -0400</pubDate><category>resporter</category><category>footbal</category><category>social media</category><category>sports</category><category>mobile</category><category>mobile sports</category><category>facebook</category><category>twitter</category><category>ios app</category><category>mobile app</category></item><item><title>FashionWall pilot</title><description>&lt;p&gt;This week, IntoApps will start a pilot of its new product: FashionWall. FashionWall allows retailers to display its collection on in-store screens or in the shopping window. Using a mobile app or website, visitors of the store and by-passers can instantly order products from the webshop. This integrates the bricks and clicks world, and allows the retailer to turn the store into a real life webshop after closing hours. Also, FashionWall makes store windows social by displaying social media messages and likes, resulting in more online attention for the brands and the collection. Not only can people interact using a mobile phone, through the use of Kinect it is possible to swype through the products by using hand gestures. &lt;/p&gt;
&lt;p&gt;Tomorrow, FashionWall will start a pilot in the city center of Tilburg. Shortly afterwards we will start enrolling this new innovation among large scale retailers and brands. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m4h5x0Wwsj1qanfnr.png"/&gt;&lt;/p&gt;
&lt;p&gt;FashionWall is a new product innovation based on the previous product LiveWall. LiveWall is a tool to display social media content on screens during events or as a narrowcasting solution. LiveWall is used by large B2C companies like RedBull, Nokia etc, but also for B2B purposes like for ABN AMRO, Rabobank and for example Deloitte.&lt;/p&gt;


&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m4kniiu1qA1qanfnr.jpg"/&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/23605229130</link><guid>http://blog.bizzsms.com/post/23605229130</guid><pubDate>Wed, 23 May 2012 08:12:00 -0400</pubDate></item><item><title>Privat 360 launch</title><description>&lt;p&gt;Next monday PrivatAir will launch the Privat360 application created by Bizzsms.&lt;br/&gt;ProvatAir will launch the application at the EBACE 2012 Conference in Geneva, a special conference for business aviation. The application allows auditors to have an in-air audit and display results real time through a web application. &lt;/p&gt;
&lt;p&gt;Click the link below to read more about the application&lt;/p&gt;
&lt;p&gt; &lt;a href="http://www.bizzsms.nl/blog/privat360.pdf"&gt;&lt;img height="347" src="http://www.bizzsms.com/images/work/privat.jpg" width="699"/&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/23103034171</link><guid>http://blog.bizzsms.com/post/23103034171</guid><pubDate>Tue, 15 May 2012 10:01:00 -0400</pubDate></item><item><title>Bizzsms contracts Appropriate communications (BE) &amp; SeaIntel Maritime Analysis (DK)</title><description>&lt;p&gt;Last week Bizzsms contracted &lt;em&gt;Appropriate Communications&lt;/em&gt; and &lt;em&gt;SeaIntel Maritime Analysis&lt;/em&gt; for the development of a new online portal for the shipping industry. Appropriate communications is a Belgian company focusing at PR services for the shipping industry. SeaIntel maritime intelligence is a Danish company providing shipping lines with the latest business intelligence.&lt;/p&gt;
&lt;p&gt;Both companies in the shipping industry partner with Bizzsms to create the new portal. The new portal targets shipping and import/export companies all over the world. More information will be available soon. &lt;/p&gt;</description><link>http://blog.bizzsms.com/post/22578017535</link><guid>http://blog.bizzsms.com/post/22578017535</guid><pubDate>Mon, 07 May 2012 04:05:00 -0400</pubDate><category>bizzsms</category><category>shipping</category><category>portal</category><category>online</category><category>maritime</category></item><item><title>"Finally, it must be noted that the overview pertains purely to functionality. A quick review of..."</title><description>““Finally, it must be noted that the overview pertains purely to functionality. A quick review of carrier sites shows that ease-of-use is another area which offers great potential for improvement””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Lars Jensen on&lt;a href="http://neptunesguide.com/ecommerce-in-container-shipping/"&gt; Ecommerce in the shipping industry &lt;/a&gt;&lt;/em&gt;</description><link>http://blog.bizzsms.com/post/21906407254</link><guid>http://blog.bizzsms.com/post/21906407254</guid><pubDate>Fri, 27 Apr 2012 06:30:38 -0400</pubDate></item><item><title>5 reasons for container shippers to implement mobile apps</title><description>&lt;p&gt;&lt;strong&gt;1. Keep your customers happy &lt;/strong&gt;&lt;/p&gt;
&lt;p class="p1"&gt;Keeping the customer happy. Most companies know the importance of this simple rule. But what do customers want?  In our experience customers want to feel at ease they don&amp;#8217;t want to worry. Hence, they want to be able to access real time information whenever they want it and through the channel they want it. Let your customers  choose themselves if they want to  track &amp;amp; trace their containers from a computer at work, on their ipad in the evening or on their mobile phone while waiting to catch a plain.&lt;/p&gt;
&lt;p class="p1"&gt;&lt;strong&gt;2. Saving Costs&lt;/strong&gt;&lt;/p&gt;
&lt;p class="p1"&gt;It’s more important than ever for shipping businesses to operate cost efficiently. Wise companies are busy implementing business intelligence tools that save costs along the process. Strategic web and mobile apps can make processes more efficient and a relatively low investment is needed. Did you know that some of the companies have 70% online booking rates whilst others don’t offer the possibility to book online at all. Imagine the costs you can save by going digital with bookings. &lt;/p&gt;
&lt;p class="p1"&gt;&lt;strong&gt;3. Apps shout: ‘We’re a strong brand, we’re innovative’ &lt;/strong&gt;&lt;/p&gt;
&lt;p class="p1"&gt;The shipping industry is quite a traditional business. Nevertheless, there’s a strong desire to innovate. Apps are considered innovative, fresh and are associated with healthy profitable business. Hence, they’re a great company branding tool an attract business instantly! &lt;/p&gt;
&lt;p class="p1"&gt;&lt;strong&gt;4. Anytime, anywhere&lt;/strong&gt;&lt;/p&gt;
&lt;p class="p1"&gt;Our clients in the shipping industry notice that their customers want to track and trace their containers anytime, anywhere. We live in a society in which information is accesible everywhere. It seems old fashioned and inefficient having to login on a computer or to pick up a phone to track &amp;amp; trace a container. And imagine the costs that businesses can save on customer service expenses.&lt;/p&gt;
&lt;p class="p1"&gt;&lt;strong&gt;5. Mobile is taking off &lt;/strong&gt;&lt;/p&gt;
&lt;p class="p1"&gt;The last reason has nothing to do with shipping but everything with the world we live in. We live in a mobile world, the app revolution is happening and ,obile is moving incredibly fast. The mobile web is growing 8 times faster than the web based web did at the same stage of development. The app store reached 10 billion downloads. The amount of smartphones sold increases every day. To sum up, businesses evolve, so will the shipping industry. &lt;/p&gt;</description><link>http://blog.bizzsms.com/post/21906196335</link><guid>http://blog.bizzsms.com/post/21906196335</guid><pubDate>Fri, 27 Apr 2012 06:19:40 -0400</pubDate><category>mobile apps</category><category>iphone apps</category><category>android apps</category><category>mobile applications</category><category>shipping industry</category><category>shippers</category><category>container shipping</category><category>maritime</category><category>maritime business intelligence</category><category>ecommerce</category><category>ecommerce shipping</category><category>mobile marketing</category><category>carriers</category><category>ebusiness</category></item><item><title>Why develop mobile apps?</title><description>&lt;p&gt;&lt;div id="__ss_12618289"&gt;&lt;iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/12618289" width="425"&gt;&lt;/iframe&gt;
&lt;div&gt;&lt;/div&gt;
&lt;/div&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/21493221424</link><guid>http://blog.bizzsms.com/post/21493221424</guid><pubDate>Sat, 21 Apr 2012 09:04:00 -0400</pubDate><category>develop apps</category><category>app</category><category>mobile app</category><category>app development</category><category>app developers</category></item><item><title>Bizzsms and mobile app promotion</title><description>&lt;p&gt;Bizzsms helps your company promotion apps and increasing the number of downloads.  We provide a clear strategy for app implementation, create promotion material and select the right channels.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://prezi.com/jwki1z1j3ocs/bizzsms-mobile-app-promotion/"&gt;Check our presentation and see more!&lt;/a&gt;&lt;br/&gt;&lt;br/&gt; &lt;/p&gt;</description><link>http://blog.bizzsms.com/post/21447533292</link><guid>http://blog.bizzsms.com/post/21447533292</guid><pubDate>Fri, 20 Apr 2012 15:48:00 -0400</pubDate><category>mobile app.</category><category>mobile app promotion</category><category>app promotion</category></item><item><title>New Bizzsms site for international customers</title><description>&lt;p&gt;Bizzsms just launched a new website at &lt;a href="http://www.bizzsms.com%20"&gt;bizzsms.com &lt;/a&gt;for targeting its international customers. The new website focuses only on application development, in contrast with Bizzsms.nl which focuses on offering sms solutions and mobile marketing solutions. The website gives a quick overview of the available services.&lt;/p&gt;
&lt;p&gt;Bizzsms is expanding its international customer base as a result of recent contracts with companies in Switzerland, Singapore, the UK and Denmark. Currently Bizzsms focuses primarily on prospects and customers in the logistics industry.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lzshh9vFQS1qanfnr.jpg"/&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/18067504516</link><guid>http://blog.bizzsms.com/post/18067504516</guid><pubDate>Wed, 22 Feb 2012 07:51:35 -0500</pubDate><category>bizzsms</category><category>site</category><category>mobile apps</category><category>logistics app</category></item><item><title>Safmarine top rated in the shipping app benchmark</title><description>&lt;p&gt;Bizzsms&amp;#8217; customer Safmarine is among the few shipping companies that have a mobile application or mobile website. A recent benchmark by Seaintel Maritime of the 53 biggest shipping company shows that 87% of the large shipping companies does not have a mobile solution. Seaintel foresees an increasing market &amp;#8220;Based on developments in other industries, it appears inevitable that the carriers&amp;#8217; customers will increasingly want easy mobile solutions at their disposal&amp;#8221;.&lt;/p&gt;
&lt;p&gt;In the article special attention is paid to Safmarine:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;#8220;As a side note, it will be interesting to see if anything changes regarding Safmarine&amp;#8217;s mobile website and apps once their internal support and management functions are integrated into those of its sister company, Maersk Line, as a consequence of the closure of the Safmarine headquarter functions in Antwerp. As it stands now, Maersk Line‟s mobile device offering is not up to par with Safmarine&amp;#8217;s.&amp;#8221;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;br/&gt;&lt;/em&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/15945088512</link><guid>http://blog.bizzsms.com/post/15945088512</guid><pubDate>Mon, 16 Jan 2012 08:53:00 -0500</pubDate><category>safmarine</category><category>shipping</category><category>mobile</category><category>mobile apps.</category></item><item><title>Bizzsms contracts PrivatAir, Switzerland</title><description>&lt;p&gt;Following a meeting in Geneva, the Swiss Airline company PrivatAir chose for Bizzsms as a partner for developing an iPad and web application for the purpose of auditing. The PrivatAir auditing application will serve as a tool for their service division and allows auditors to have offline audits and enables the management to create custom reports based on the results of the audits. &lt;/p&gt;
&lt;p&gt;PrivatAir has it&amp;#8217;s own fleet of airplanes for Business Aviation, a division for schedules services and a the PrivatTraining division. The PrivatAir headquarter is located in Geneva, PrivatAir also has registered offices in Copenhagen, Düsseldorf, Frankfurt, Zurich, and Brazzaville (Republic of Congo).&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lxw3eyjPbS1qanfnr.jpg"/&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/15942799716</link><guid>http://blog.bizzsms.com/post/15942799716</guid><pubDate>Mon, 16 Jan 2012 06:58:00 -0500</pubDate><category>mobile</category><category>privatiar</category><category>auditing</category></item><item><title>Safmarine Android app launched</title><description>&lt;p&gt;Bizzsms &amp;amp; Safmarine just released the new Safmarine Android application. &lt;br/&gt;There was already an iPhone version of the application available, and now Android is added to the wide range of web and mobile applications Safmarine offers.&lt;/p&gt;
&lt;p&gt;The apps allows to search for sailing schedules , tracking of cargo based container or booking number , a feed to the latest Safmarine news items and the possibility to look up agency contacts. Please note that the tracking functionality has an alert option where Safmarine will push new status events directly to the device of the customer. &lt;/p&gt;
&lt;p&gt;Download: &lt;a href="https://market.android.com/details?id=com.safmarine.androidapp&amp;amp;feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5zYWZtYXJpbmUuYW5kcm9pZGFwcCJd"&gt;&lt;a href="https://market.android.com/details?id=com.safmarine.androidapp&amp;amp;feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5zYWZtYXJpbmUuYW5kcm9pZGFwcCJd"&gt;https://market.android.com/details?id=com.safmarine.androidapp&amp;amp;feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5zYWZtYXJpbmUuYW5kcm9pZGFwcCJd&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/14669655654</link><guid>http://blog.bizzsms.com/post/14669655654</guid><pubDate>Fri, 23 Dec 2011 09:18:59 -0500</pubDate><category>safmarine</category><category>android application</category></item><item><title>LiveWall</title><description>&lt;p&gt;&lt;iframe width="350" height="208" src="http://www.youtube.com/embed/bkIAdobbwGw" frameborder="0"&gt;&lt;/iframe&gt;&lt;/p&gt;

&lt;p&gt;Bizzsms is co-founder in the LiveWall project. LiveWall is an application that allows customers to display various types of interactive media such as social media messages, movies, images, Facebook pictures, RSS feeds etc. on screens. The application can be used during events or as a narrowcasting application. The easy to use interface allows customers to set the contents of the screen by themselves. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://www.livewall.nl/images/home.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;LiveWall was founded in Juli and worked for customers like Rabobank, touroperator Gogo, Pathe cinemas and ABN Amro. &lt;/p&gt;</description><link>http://blog.bizzsms.com/post/12071164455</link><guid>http://blog.bizzsms.com/post/12071164455</guid><pubDate>Sat, 29 Oct 2011 09:36:44 -0400</pubDate><category>livewall</category><category>narrowcasting</category><category>twitterwall</category></item><item><title>Bizzsms develops for Ikea</title><description>&lt;p&gt;&lt;img align="left" src="http://media.tumblr.com/tumblr_lttq8xCDFB1qanfnr.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;Bizzsms just added a new customer to its portfolio: Ikea. Together with DHL/Mailmission, Bizzsms will develop a webapplication that allows Ikea employees to manage their work clothing inventory. &lt;/p&gt;
&lt;p&gt;This assignment is the first assignment in cooperation with DHL/Mailmission and will hopefully result in a long term relationship.  &lt;/p&gt;

&lt;p&gt;The webapplication is expected to be launched before the end of 2011.&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/12068056317</link><guid>http://blog.bizzsms.com/post/12068056317</guid><pubDate>Sat, 29 Oct 2011 06:57:36 -0400</pubDate><category>ikea</category></item><item><title>Bizzsms contracts its first Asian customer</title><description>&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;Bizzsms just contracted the Asian shipping company MCC Transport for the development of an iPhone application. With the application it is possible to display schedules, track containers and find agencies. The application is expected to be launched before the end of the year.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" xml:lang="EN-US"&gt;&lt;img src="http://media.tumblr.com/tumblr_lsj8x2gLWv1qanfnr.jpg"/&gt; &lt;/span&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/11015709377</link><guid>http://blog.bizzsms.com/post/11015709377</guid><pubDate>Tue, 04 Oct 2011 04:29:31 -0400</pubDate></item><item><title>Safmarine promotion video app</title><description>&lt;p&gt;The video below is a promotional video of the application Bizzsms created for Safmarine.&lt;/p&gt;


&lt;p&gt;&lt;iframe width="560" height="315" src="http://www.youtube.com/embed/449ll5iKOQQ" frameborder="0"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/11015534755</link><guid>http://blog.bizzsms.com/post/11015534755</guid><pubDate>Tue, 04 Oct 2011 04:14:32 -0400</pubDate></item><item><title>Interesting new development by the Dutch company Layar. Is this...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/AsD0DuPT1GI?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Interesting new development by the Dutch company Layar. Is this going to kill the QR code?&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/8531580155</link><guid>http://blog.bizzsms.com/post/8531580155</guid><pubDate>Fri, 05 Aug 2011 18:53:34 -0400</pubDate><category>QR Code,.</category><category>layar</category></item><item><title>Inspiring talk on the new generation and social structures</title><description>&lt;p&gt;&lt;embed allowfullscreen="true" allowscriptaccess="always" wmode="transparent" height="299" width="480" type="application/x-shockwave-flash" src="http://blip.tv/play/g6UkgsD2OwI"&gt;&lt;/embed&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/6831886839</link><guid>http://blog.bizzsms.com/post/6831886839</guid><pubDate>Thu, 23 Jun 2011 13:30:00 -0400</pubDate></item><item><title>Bizzsms launched two new mobile applications</title><description>&lt;p&gt;By Eelco van de Wiel&lt;/p&gt;
&lt;p&gt;This week Bizzsms launched two new mobile applications.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Safmarine&lt;/strong&gt;&lt;br/&gt;&lt;br/&gt;The &lt;a href="http://itunes.apple.com/us/app/safmarine/id428274354?mt=8"&gt;iPhone app&lt;/a&gt; of &lt;a href="http://www.safmarine.com"&gt;Safmarine&lt;/a&gt;, a subdivision of the &lt;a href="http://www.maersk.com/AboutMaersk/WhoWeAre/Pages/WhoWeAre.aspx"&gt;A.P. Moller - Maersk group&lt;/a&gt;, was accepted by Apple by Friday evening. Safmarine is an international shipping business offering container and break-bulk shipping services worldwide and has over 200 offices worldwide. &lt;/p&gt;
&lt;p&gt;The application offers the following functions:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Search for Schedules: select a from/to location and display all possible sailing schedules. &lt;/li&gt;
&lt;li&gt;Track and trace: track the current container location of a booking. Also using the hotlist the users get automatic notification upon changes. &lt;/li&gt;
&lt;li&gt;Agencies: find the most nearby Safmarine agency or find by search term&lt;/li&gt;
&lt;li&gt;News: the latest Safmarine news&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;img src="http://media.tumblr.com/tumblr_lizl1rFfQQ1qanfnr.png" width="213" height="320"/&gt; &lt;img src="http://media.tumblr.com/tumblr_lizl7aQxSV1qanfnr.jpg" width="213" height="320"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Heyello for Android&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The second application that was launched was the Heyello! application for Android. Bizzsms developed the iPhone application before for postcard company &lt;a href="http://www.dmcards.nl"&gt;DmCards&lt;/a&gt; and now there is an Android version of the same application. The application allows users to send a postcard by regular mail from their Android device. Users can select a picture, add a frame and add text to personalize their postcards.&lt;/p&gt;
&lt;p&gt;Within two business days the postcard reaches it&amp;#8217;s destination.&lt;br/&gt;The Blackberry version of the application is soon to come.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lizlfzY5f71qanfnr.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lizlezkPne1qanfnr.jpg" height="213" width="320"/&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/4262706652</link><guid>http://blog.bizzsms.com/post/4262706652</guid><pubDate>Fri, 01 Apr 2011 14:46:00 -0400</pubDate><category>safmarine</category><category>iphone application</category><category>shipping</category><category>heyello</category><category>dmcards</category><category>android application</category><category>postcards</category><category>mail</category><category>mobile</category><category>mobile apps</category></item><item><title>Near Field Technology finally going mobile</title><description>&lt;p&gt;By Eelco van de Wiel&lt;/p&gt;
&lt;p&gt;The latest version of the Android SDK has full support for NFC functionalities.&lt;br/&gt;NFC means Near Field Communication and allows mobile phones to communicate to nearby objects. Chances are that if you buy a smartphone towards the end of this year, and most certainly in 2012, it will be equipped with a NFC chip. This technological advancement introduces a new era in mobile communication as it allows mobile payments, location based mobile advertising and communication with local objects to launch a URL, call a number, open a map to a location or launch an  application. &lt;/p&gt;
&lt;p&gt;The NFC chip will replace all of the cards in your wallet and is expected to be the future &lt;a href="http://www.intomobile.com/2011/03/28/rumor-google-working-mastercard-and-citigroup-nfc-based-mobile-payments/"&gt;payment medium&lt;/a&gt;. Google focussed their API on mobile payments and is working with MasterCard and Citigroup on a near field communication (NFC) based mobile payments system. &lt;/p&gt;
&lt;p&gt;Even though the technology has been around for a long time it&amp;#8217;s only now that the large scale introduction is announced. The long delay has been a result of the economic crisis in combination with the large shifts in the operators - software - hardware powerfield. Now one of the major players, Google, included the NFC technology the technological shift finally takes place.&lt;/p&gt;
&lt;p&gt;As happened with all previous technological developments it will take a long time for the leading design to emerge. The next period will be dominated by a power struggle among the big players in the ecommerce and payment playing field to gain the largest market share. As it took almost a decade to introduce the new PIN card in the Netherlands, it might also take as long for mobile payment to be fully supported. &lt;/p&gt;

&lt;p&gt;The image below shows a possible solution that uses RFID: &lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lizibbezfw1qanfnr.jpg"/&gt;&lt;/p&gt;</description><link>http://blog.bizzsms.com/post/4261801649</link><guid>http://blog.bizzsms.com/post/4261801649</guid><pubDate>Fri, 01 Apr 2011 13:55:04 -0400</pubDate><category>android</category><category>nfc</category><category>near field communication</category><category>rfid</category><category>mobile</category><category>mobile marketing</category></item></channel></rss>

