Barcode scanning up 700% in 2010
Data from a new consumer adoption survey sponsored by ScanBuy indicates mobile barcode scanning is up a whopping 700% in 2010 in the USA.Though still a concept that’s mostly reserved for early adopters, mobile barcodes are beginning to make their way into the mainstream.
In Japan barcodes are already mainstream: 86% of consumers scan four or more times a month, 81% of consumers scan for discounts and coupons, 67% scan to navigate to a website rather than typing the URL, 52% scan ads seeking more information and 39% scan to win prizes.
