Foursquare is a location based social network. Users check in on their current position and friends can see your current location. 

Domino’s Pizza claims that its mobile program via Foursquare has contributed to a 28.6 percent increase to the online profit across Britain.

In its earnings release Domino’s said it has been increasing its online activity to grow this sector of its customer base. The company attributed the 28.6 percent growth of its online sales, which now total 17.5 million Euros, to its Facebook site that boasts more than 36,000 fans, affiliate marketing and the FourSquare program. 

“All of these Web-based activities offer a dual benefit of driving pizza sales online and building customer loyalty with this section of the community,” the company said in its earnings release. “We are delighted to see the results of this activity with online sales rising to 32.7 percent of all UK-delivered orders.”