At the WWDC10 Steve Jobs presented the new iPhone 4. The iPhone 4 differs from its predecessors mostly in design. Also the new iphone 4 has a new OS system which gives many new possibilities like video calling, 
For mobile marketeers the new iPhone OS includes an advertising platform called iAds. iAds launches at Juli 1 and should generate over 60 mio of revenue in 2010 from leading brands like   AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios. 

“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps,” said Steve Jobs, Apple’s CEO. “iAds will reach millions of iPhone and iPod touch users—a highly desirable demographic for advertisers—and provide developers a new way to earn money so they can continue developing free and low cost applications.”