Trendwatching.com is a leading website regarding the last trends in consumer behaviour. Recently they introduced the 10 consumer trends for 2010.

Number 7 of the consumer trends is  ”Tracking and Alerting”.

First of all, ‘TRACKING & ALERTING is the new searching’, as it saves consumers time, makes it impossible to forget or miss out, and thus ultimately gives them yet another level of control. Count oneverything being tracked and alerted on (there’s more than FedEx packages!): from friends (MASS MINGLING!) to enemies to fuel prices to flights to authors to pizzas to any mentions of oneself.
Oh, and ALERTING, when done well, is of course the ultimate in INFOLUST: relevant informationfinding consumers, based on (voluntarily revealed) preferences.

This gives huge possibilities for mobile advertising, since the mobile phone gives the ability to give relevant information anytime anywere, and using location based services it’s possible to give extemely relevant information. As a marketeer you can let your imagination speak and think about the possibilities of SMS related to this trend.

This trend is closely related to infolust

this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity

In short, people will start looking for information anytime anywhere and are not bound to the online,  behind-the-desk world. Mobile phones will play a major role in this development. A lot of tools of the mobile phone make these development possible. Think of location based services (GPS), mobile bar codes (QR Code), codes linked to sms and maybe and hopefully soon RFID.

It’s up to you as a marketeer to use this trend to fit the needs of consumers to the product en services you offer.

BizzSms strategy for P&G